About
Cynthia Knight
Fashion Designer
My journey in fashion has taken me across the globe, immersing me in diverse cultures and styles—with a special appreciation for the rich textile heritage and craftsmanship of India. These experiences have deeply influenced my design philosophy, which centers on blending timeless elegance with contemporary flair, while honoring the vibrant traditions and modern sensibilities of our homeland. Whether it’s incorporating intricate handwork inspired by Indian artisanship or reimagining classic silhouettes with a modern twist, I strive to infuse each garment with a story that bridges heritage and innovation.
Our Team
At Alt Services, our strength lies in a dynamic blend of creativity, expertise, and cultural insight. Here’s a glimpse into the minds behind our vision
Cynthia Knight – Chief Designer
With two decades in global fashion, Cynthia brings a unique perspective shaped by India’s artisanal heritage and international trends. Her design philosophy—“tradition as inspiration, innovation as language”—drives every collection, ensuring timeless elegance with a modern edge.
Rahul Mehta – Head of Sourcing
Rahul’s mastery of textiles spans handwoven khadi to sustainable synthetics. Based in Mumbai, he nurtures partnerships with local weavers and global ethical suppliers, ensuring every fabric meets our standards of quality and responsibility.
Priya Sharma – Creative Director
Priya leads our visual storytelling, merging Bollywood glamour with minimalist aesthetics. Her eye for detail transforms designs into immersive brand experiences—from campaign visuals to the seamless online shopping journey.
Amit Patel – Production Lead
Amit’s precision ensures flawless execution, overseeing a team of 150+ artisans in Ahmedabad. His commitment to zero-waste cutting and fair labor practices reflects our dedication to craftsmanship and conscience.
Lila Desai – Trend Forecaster
Based in Delhi, Lila tracks global fashion pulses while rooted in India’s regional styles. Her ability to spot emerging moods—whether streetwear energy or heritage renew —keeps our collections ahead of the curve yet deeply authentic.
Why We Thrive Together
Cultural Alchemy: A mix of global watch and local soul, celebrating India’s diversity in every stitch.
Collaborative Spirit: Weekly design jams and artisan workshops foster ideas that blend tradition with innovation.
Purpose-Driven: Every role, from sketch to shipment, is guided by our mission: “Fashion that honors people and the planet.”
Meet the hands and hearts turning fabric into stories—welcome to the Alt Services family.